When your in-house or agency writers just won't do
Vijay Menon has been writing on technology, business and management for over 20 years as a scientist and engineer, analyst, journalist, and corporate marketing and communication professional. His body of work ranges from marketing collateral and CEO communication to media articles on a variety of topics.
Marketing Collateral Vijay has created and managed a wide variety of marketing collateral including fact sheets, brochures, white papers, presentations, websites, mailers, press releases, media articles, newsletters and intranets for Indian and global organizations, including:
- IBM, Microsoft, Intel, QLogic, ANSYS, RPI and ScaleMP (through a US client) - Primary Global Research, Mountain View, CA - Artha Shastra Consulting - QuEST - Infosys BPO - SSI - Ramco Systems
Blog Vijay is the author of Marketing Sutra, a blog that captures the insights he's gained from working on different facets of technology marketing and communication.
Speech Writing/ Ghostwriting Vijay has routinely written CEO speeches for town halls, business reviews, annual reports, industry events, media briefings and investor meets, and has led initiatives in corporate storytelling.
Media Articles & Creative Writing Vijay has written for the media in many avatars -- as a journalist, as a company spokesperson, as a corporate marketing head, and as a freelancer. His articles have appeared in several publications including The Economic Times, TheHindu, India Today, Business Line, Deccan Herald and Indian Express. Samples:
