Services: Outsourced CMO. Program Management. Content Creation & Writing.
Vijay Menon is a highly experienced Bangalore based marketing and communication consultant with extensive experience in building IT, BPO and technology brands. He offers outsourced CMO, program management, and high-end content creation and content writing services.
Outsourced CMO
At companies that do not need or cannot afford a full-time marketing head, Vijay comes on board as an outsourced CMO. He works with the CEO to set goals and budgets, helps hire staff and external agencies, and executes a marketing plan to engage with prospects, customers, media, analysts, investors, and employees. The marketing plan will comprise part or all of the following activities:
- Corporate identity, branding, positioning - Marketing collateral and websites - Advertising - Direct marketing - Internet marketing - Trade shows and events - Media and analyst relations - Investor relations - Internal communication
At large companies, Vijay works on specific programs or projects to fill a skill gap or an experience gap. Whether you want an experienced hand to manage your marketing collateral program or run media and analyst relations, Vijay can help.
Content Creation
Good marketing starts with great content. Many companies spend money and effort to tell their stories through websites, marketing collateral, advertising, PR and social media, and are surprised when there is little or no response. In a crowded world, the content must be compelling.
Vijay has been writing on technology, business and management for over 20 years as an engineer, as an analyst and writer in the media, and as a marketing and communication professional in the IT industry. He has a diploma in creative writing from IGNOU and was an invited contributor to Corporate Communications--a 21st CenturyPrimer by Joseph Fernandez, Response Books, 2004. He has created a wide variety of content for both Indian companies and global leaders such as IBM and Microsoft.
