Vijay Menon is a Bangalore based marketing, marcom and corporate communication consultant and outsourced CMO. He has extensive experience in building IT, BPO and technology brands through pull, push and influencer marketing, and a keen insight into customer, media, analyst, investor and employee behavior. At small companies, Vijay takes ownership of the entire marketing program from strategy and goal setting to budgeting, team building and execution. At large companies, he works on specific projects.
Current Engagements
- Outsourced CMO at a banking BPO consultancy, Bangalore - Marketing collateral for IBM and partners, US East Coast - Marketing communication for a university-based supercomputing center, US East Coast - Branding and communication for a technology investment research firm, US West Coast
Experience
Apr 08 onwards: Vijay Menon Consulting Vice President, Marketing, QuEST (engineering services outsourcing) Vice President, Marketing, Infosys BPO (business process outsourcing) General Manager, Corporate Communication & Investor Relations, SSI (IT services) Manager, Corporate Communication & Marketing Communication, Ramco Systems (ERP) Senior Analyst & Writer, BusinessLine and India Today (media) Design Engineer, Dept of Atomic Energy (nuclear power)
Vijay has spent the last 13 years helping to build IT and BPO brands. But prior to that, he was in R&D for eight years and then spent three fascinating years in the media writing on almost everything except politics -- he's never since met so many interesting people in so short a time. So while Vijay normally works with technology companies, he sometimes get called to help build an education portal, market a stop smoking campaign or promote a musical or a play. He enjoys the variety.
Education
Executive Program, Duke Corporate Education M.Tech, Indian Institute of Technology, Kanpur
Testimonials
"Cabot Partners provides research, analysis, and marketing services to some of the biggest IT companies in the world. Vijay helps us create marketing communication for these clients on a range of knowledge intensive topics." Srini Chari, Ph.D, MBA, Managing Partner, Cabot Partners, Danbury, CT
"We have a lot of trust in Vijay, not only because we have worked together in the past to create a new BPO market, but also because he 'gets it' and is able to lead our communication effectively. His advice on a number of points has been spot on." Shammik Gupta, Managing Partner, Artha Shastra Applied Economic Consulting Pvt Ltd, Bangalore, India
"Vijay helped us build engineering services outsourcing as a category distinct from IT and BPO and helped differentiate QuEST within the category." Ajit Prabhu, CEO, QuEST, Bangalore, India and Hartford, CT
"SSI had a very successful listing on the LSE based on our performance, a JV with NASDAQ, and US acquisitions. Vijay helped us intergrate the acquired and divisional brands and manage the intense media, analyst, and investor interest in the company." Kalpathi Suresh, CEO, SSI Ltd, Chennai, India
Vijay Menon is a Bangalore based marketing, marcom and corporate communication consultant and