Vijay Menon is a Bangalore based IT/ BPO/ KPO marketing, marcom, and corporate communication consultant. He has over 23 years of experience in technology, media, and IT marketing, of which more than 12 have been in leadership roles in marketing and communications. He was most recently vice president of marketing at Infosys BPO and QuEST.
This breadth of experience gives Vijay a comprehensive ability to build the company brand and story, and generate interest and demand among prospects, media, analysts, investors, and employees in ways that are interesting and relevant to each of these very different audiences.
Vijay's current work ranges from creating content for companies such as IBM, Microsoft, and QLogic through Cabot Partners, an IT marketing and analyst firm, to being an outsourced CMO at technology and consulting startups.
Experience
Apr 08 onwards: Independent consultant. Vice President-Marketing, QuEST, Bangalore (engineering services outsourcing) Vice President-Marketing, Infosys BPO, Bangalore General Manager-Corporate Communication & Investor Relations, SSI Ltd, Chennai Marketing & Corporate Communication Manager, Ramco Systems, Chennai Analyst and writer with India Today and The Hindu Business Line, Chennai Design engineer, Dept of Atomic Energy, Kalpakkam
Education
Executive program, Duke Corporate Education-Infosys, Bangalore. Executive program, Institute for Financial Management Research, Chennai Diploma in creative writing, IGNOU M.Tech, Indian Institute of Technology, Kanpur
Testimonials
"Cabot Partners provides research, analysis, and marketing services to some of the biggest IT companies in the world. Vijay is an active part of our network for creating marketing content for these clients on a range of knowledge intensive projects." Srini Chari, Ph.D, MBA, Managing Partner, Cabot Partners, Danbury, CT
"Artha Shastra consulting solutions are built on doing things in a differentiated manner to provide unbiased, customized, and demonstrably cost effective solutions to banks and BPOs. We have a lot of trust in Vijay, not only because we have worked together in the past to create a new BPO market, but also because he “gets it” and is able to lead our communication effectively. His advice on a number of points has been spot on." Shammik Gupta, Managing Partner, Artha Shastra Applied Economic Consulting Pvt Ltd, Bangalore, India
"Vijay helped us build engineering services outsourcing as a category distinct from IT and BPO and helped differentiate QuEST within the category." Ajit Prabhu, CEO, QuEST, Bangalore, India and Hartford, CT
"SSI had a very successful listing on the LSE based on our performance, a JV with NASDAQ, and US acquisitions. Vijay helped us intergrate the acquired and divisional brands and manage the intense media, analyst, and investor interest in the company." Kalpathi Suresh, CEO, SSI Ltd, Chennai, India
Vijay Menon is a Bangalore based IT/ BPO/ KPO marketing, marcom, and corporate communication consultant. He has over 23 years of experience in technology, media, and IT marketing, of which more than 12 have been in leadership roles in marketing and communications. He was most recently vice president of marketing at Infosys BPO and QuEST.