Marketing & Communication Consultant and Outsourced CMO
Vijay Menon is a Bangalore based marketing and communication consultant with extensive experience in setting up and running corporate marketing at IT and BPO companies. He specializes in helping companies to engage effectively with widely different audiences -- prospects, customers, media, analysts, investors and employees. Current engagements range from being an outsourced CMO at start ups to writing marketing content for IBM.
Vijay's expertise is built on 25 years in technology, media, and marketing, 13 of them in leadership roles at IT and BPO companies. Most recently, as VP of Marketing at QuEST, he helped build engineering services outsourcing as a category distinct from IT and BPO and differentiated QuEST within the category. Previously, as VP of Marketing at Infosys BPO, he first helped build the Progeon brand when the company was a joint venture between Infosys Technologies and Citigroup and then led the rebrand to integrate with Infosys after Citi's exit.
Outsourced/Interim CMO: When you don't need or can't afford a full-time chief marketing officer Content Writing: When in-house or agency writers just won't do
Previous experience
Vice President, Marketing, QuEST (engineering services outsourcing) Vice President, Marketing, Infosys BPO (business process outsourcing) General Manager, Branding, Corporate Communication & Investor Relations, SSI (IT services) Marketing & Corporate Communication Manager, Ramco Systems (ERP & IT services) Senior Analyst & Writer, Hindu Business Line and India Today (media) Design Engineer, Dept of Atomic Energy
Education
Executive Program, Duke Corporate Education M.Tech, Indian Institute of Technology, Kanpur
Testimonials
"Cabot Partners provides research, analysis, and marketing services to some of the biggest IT companies in the world. Vijay helps us create marketing content for these clients. He delivers excellent work and provides candid advice which is often very valuable to our clients. In addition, Vijay brings together complementary service providers for a complete solution." Srini Chari, Ph.D, MBA, Managing Partner, Cabot Partners, Danbury, CT
"We have a lot of trust in Vijay, not only because we have worked together in the past to create a new BPO market, but also because he 'gets it'. His advice on many points has been spot on. He is the most cost effective marketing person that I have interacted with." Shammik Gupta, Managing Partner, Artha Shastra Consulting, Bangalore, India
"Vijay helped us build engineering services outsourcing as a category distinct from IT and BPO and helped differentiate QuEST within the category." Ajit Prabhu, CEO, QuEST, Bangalore, India and Hartford, CT
"SSI had a very successful listing on the LSE based on our performance, a JV with NASDAQ, and US acquisitions. Vijay helped us intergrate the acquired and divisional brands and manage the intense media, analyst, and investor interest in the company." Kalpathi Suresh, CEO, SSI Ltd, Chennai, India
Vijay Menon is a Bangalore based marketing and communication consultant with extensive experience in setting up and running corporate marketing at IT and BPO companies. He specializes in helping companies to engage effectively with widely different audiences -- prospects, customers, media, analysts, investors and employees. Current engagements range from being an outsourced CMO at start ups to writing marketing content for IBM.