Vijay Menon is a Bangalore based marketing, marcom, and corporate communication consultant. He has over 25 years of
experience across technology, media, and marketing and is expert at communicating a story to widely different audiences -- buyers, influencers, investors, and employees. Vijay was previously vice president of marketing at Infosys BPO and QuEST and has a
track record of building IT, BPO, and technology brands.
Areas of work: positioning,
branding, marketing collateral and website creation, direct marketing,
advertising, events, PR, analyst relations, investor relations, employee
communication
Services
Outsourced CMO: When you don't need or can't afford a full-time marketing head Marketing Writing: Clear and informed writing in science,
technology, and business
Experience
2008 onwards:
Vijay Menon Consulting
Vice President - Marketing, QuEST (engineering services outsourcing)
Vice President - Marketing, Infosys BPO (business process outsourcing)
General Manager - Corporate Communication & Investor Relations, SSI (IT services)
Marketing & Corporate Communication Manager, Ramco Systems
(IT products) Analyst and Journalist, The Hindu Business Line and India Today (media) Nuclear Engineer, Dept of Atomic Energy (R&D)
See LinkedIn for a CV.
Education
Executive Program, Duke Corporate Education/Infosys M.Tech., Indian Institute of Technology, Kanpur
Testimonials
"We had Vijay speak to us on marketing, branding, and positioning
strategy execution.
His uniqueness and strength lies in creating business value implementing
thought leadership ideas. Undoubtedly, global MNC and Indian companies
look upon him to define and implement brand strategies...It's great to
see him breaking conventional CMO mindsets!" Chetan Desai, Asst. Vice President, Strategy & Branding, Mahindra Satyam
"We have a lot of trust in Vijay, not only because we
have worked together in the past to create a new BPO market, but also
because he 'gets it'. His advice on many points has been spot on. He is
the most cost effective marketing person that I have interacted with." Shammik Gupta, Managing Partner, Artha Shastra Consulting "Cabot Partners provides research and marketing
services to some of the biggest IT companies in the world. Vijay helps
us create marketing communication for these clients. He delivers
excellent work and provides candid advice that is often very valuable to
our clients." Srini Chari, Ph.D., MBA, Managing Partner, Cabot Partners
"Vijay helped us build engineering services
outsourcing as a category distinct from IT outsourcing and BPO, and
helped differentiate QuEST within the category." Ajit Prabhu, CEO, QuEST "SSI had a very successful listing in London based on our performance, a JV with NASDAQ, and US acquisitions. Vijay helped us integrate the acquired and divisional brands and manage the intense media, analyst, and investor interest in the company." Kalpathi Suresh, CEO, SSI Ltd.
Contact Vijay Menon Consulting | Bangalore, India | Email: vijaym@vijaymenon.com
Vijay Menon is a Bangalore based marketing, marcom, and corporate communication consultant. He has over 25 years of
experience across technology, media, and marketing and is expert at communicating a story to widely different audiences -- buyers, influencers, investors, and employees. Vijay was previously vice president of marketing at Infosys BPO and QuEST and has a
track record of building IT, BPO, and technology brands.